content marketing

Civic Season | Social & Email

Created engaging email and social content for Monticello's newest mission-driven initiative, Civic Season.

Education & Preservation | Social

Every day brought something new while running Monticello's social media. Scroll the feed here. (August 2023 through June 2025)

Seasonal Visitation | Paid Media

Launched 8+ campaigns (design, messaging, and strategy) between 2023 - present to promote Monticello as a tourist attraction.

Behind the Scenes Tour | Paid Media

Launched in late winter 2025, this campaign contributed to a 20% increase in overall YoY ticket sales for January - June.

Black History & Women's History Month

In 2024, I resourced pre-existing long videos into short, social-friendly reels in honor of Black History Month and Women's History Month. This saved the team about 30 hours of production time.

New Tour | Paid Media

Designed creative and art directed photography to promote Monticello's bestselling tour, Founding Friends, Founding Foes.